Ken Wessel On Blogger: The International Fragrance Association Sustainability Initiative

Thursday, January 16, 2020

The International Fragrance Association Sustainability Initiative

Green leaves Photo by rafael albornoz on Unsplash

Florida-based perfume executive Ken Wessel possesses more than five decades of experience in the cosmetic and personal care industries. Ken Wessel led his perfume company for 20 years and is a former member of the Personal Care Products Council and the International Fragrance Association (IFRA).

In response to growing concerns about the environment, the IFRA launched an official initiative dedicated to promoting sustainable practices within the perfume industry and beyond. The IFRA is in a unique position to influence the cultivation of raw materials as well as the processing and development of consumer end-products. By collaborating with companies in the flavor industry, the IFRA aims to prioritize sustainability throughout their supply chains and manufacturing processes.

In this way, the IFRA can lead the charge to promote sustainable practices in a wider range of industries, including personal care products, household goods, and processed foods. Since commencing the initiative, the IRFA has led projects in raw material producing countries such as Haiti, Laos, and Madagascar.

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About Ken Wessel

Ken Wessel of Vero Beach, Florida, founded Wessel Fragrances in 1988. He ran the New Jersey-based business for three decades before overseeing its sale to Takasago International Corporation, Inc., in 2008. Through his business, he produced and sold fragrances to customers in the personal care and household industries. Throughout his tenure with Wessel Fragrances, Ken Wessel ensured that the business maintained a close relationship with customers, a unique aspect that drew the interest of Takasago International.

In his capacity with Wessel Fragrances, Mr. Wessel brought more than 20 years of experience in the fragrance industry. The Florida resident began his career with Procter & Gamble in Ohio as part of the company’s perfume R&D division. From there, he took on a position as president at deLaire, Inc., in New York. Subsequently, he established his own business.

Throughout much of his career, Mr. Wessel has been active in the professional community as a board member at several organizations, including the International Fragrance Association and Personal Care Products Council. Beyond that, he served as the president of the Fragrance Materials Association, which awarded him the Eric Bruell Distinguished Service Award for leadership in the fragrance industry, and was the vice chairman of the Research Institute for Fragrances Materials.